UNMAPPED

MINI


The new MINI Countryman, the most adventurous MINI in the range, was set to be launched in the midst of the 2020 pandemic. But even as global travel was halted, it didn’t mean the adventures had to stop. That drove us to create UNMAPPED, an IG-story city guide that hoped to reignite the spirit of adventure in Singapore readers and help them see their very own home in a new light.

 

Vol 1: We first headed to the ‘woods’ discovering woody crafts and wonders our concrete jungle has to offer.

Vol 2: Then we filled our bellies with stories of rare rice recipes before they were lost to history.

 
 
 

Vol 3: Next up was a round-the-world tour right here in Singapore without having to get on a plane.

Vol 4: Finally, we spoke with four overseas Singaporeans who were brought home by the pandemic and rediscovering our city through fresh eyes.

 

OTHER WORK