Taste of Home

MCDONALD’S


Chinese New Year has always been a time for family reunions. But these days, young people abroad are choosing not to come home for the holidays as their focus turns to other priorities. 

To revive the tradition of togetherness, we tapped on the familiarity of our seasonal Prosperity Burger, reminding them of those closest to their hearts even when they are miles apart.

CREDITS
Production House: Moviola
Director: David Tsui

OTHER WORK